adam
mccook
Let’s connect
Let’s connect
Enhancing Readability and Engagement on Nintendo Supply
Enhancing Readability and Engagement on Nintendo Supply
Nintendo Supply
Nintendo Supply
Nintendo Supply
Nintendo Supply
Nintendo Supply
Nintendo Supply
Enhancing Readability and Engagement on Nintendo Supply
Nintendo Supply is a niche gaming news platform dedicated to delivering the latest updates, reviews, and insights on Nintendo games and consoles. With an audience of dedicated Nintendo fans, the platform needed to improve readability and user engagement to stand out in a crowded market.
Nintendo Supply is a niche gaming news platform dedicated to delivering the latest updates, reviews, and insights on Nintendo games and consoles. With an audience of dedicated Nintendo fans, the platform needed to improve readability and user engagement to stand out in a crowded market.
Nintendo Supply is a niche gaming news platform dedicated to delivering the latest updates, reviews, and insights on Nintendo games and consoles. With an audience of dedicated Nintendo fans, the platform needed to improve readability and user engagement to stand out in a crowded market.
I worked closely with the team to refine the content layout, optimize visual elements, and introduce design improvements that make the reading experience enjoyable and intuitive.
I worked closely with the team to refine the content layout, optimize visual elements, and introduce design improvements that make the reading experience enjoyable and intuitive.
I worked closely with the team to refine the content layout, optimize visual elements, and introduce design improvements that make the reading experience enjoyable and intuitive.
I worked closely with the team to refine the content layout, optimize visual elements, and introduce design improvements that make the reading experience enjoyable and intuitive.
I worked closely with the team to refine the content layout, optimize visual elements, and introduce design improvements that make the reading experience enjoyable and intuitive.
Nintendo Supply is a niche gaming news platform dedicated to delivering the latest updates, reviews, and insights on Nintendo games and consoles. With an audience of dedicated Nintendo fans, the platform needed to improve readability and user engagement to stand out in a crowded market.
Nintendo Supply is a niche gaming news platform dedicated to delivering the latest updates, reviews, and insights on Nintendo games and consoles. With an audience of dedicated Nintendo fans, the platform needed to improve readability and user engagement to stand out in a crowded market.
UX Design
UX Design
UX Design
UX Design
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Usability Testing
Usability Testing
Usability Testing
Usability Testing
Design System
Design System
Design System
Design System
Visual Refinement
Visual Refinement
Visual Refinement
Visual Refinement
Focusing on Clear, Digestible Content
Focusing on Clear, Digestible Content
Nintendo Supply’s existing layout struggled with readability, with long line lengths and dense text making articles difficult to engage with. I focused on refining the content presentation to make it clear, scannable, and visually appealing.
Nintendo Supply’s existing layout struggled with readability, with long line lengths and dense text making articles difficult to engage with. I focused on refining the content presentation to make it clear, scannable, and visually appealing.
Nintendo Supply’s existing layout struggled with readability, with long line lengths and dense text making articles difficult to engage with. I focused on refining the content presentation to make it clear, scannable, and visually appealing.
Focusing on Clear, Digestible Content
Focusing on Clear, Digestible Content
Nintendo Supply’s existing layout struggled with readability, with long line lengths and dense text making articles difficult to engage with. I focused on refining the content presentation to make it clear, scannable, and visually appealing.
Nintendo Supply’s existing layout struggled with readability, with long line lengths and dense text making articles difficult to engage with. I focused on refining the content presentation to make it clear, scannable, and visually appealing.
Iterative Design Process
Iterative Design Process
Through testing and competitive analysis, I explored various layout adjustments, focusing on optimal line lengths and spacing to enhance readability.
Through testing and competitive analysis, I explored various layout adjustments, focusing on optimal line lengths and spacing to enhance readability.
Through testing and competitive analysis, I explored various layout adjustments, focusing on optimal line lengths and spacing to enhance readability.
Optimized Line Length: Adjusted line lengths to an ideal range, improving readability and making content easier to digest.
Optimized Line Length: Adjusted line lengths to an ideal range, improving readability and making content easier to digest.
Optimized Line Length: Adjusted line lengths to an ideal range, improving readability and making content easier to digest.
Content Layout Testing: Conducted multiple iterations of content placement to find the best balance between readability and visual appeal.
Content Layout Testing: Conducted multiple iterations of content placement to find the best balance between readability and visual appeal.
Content Layout Testing: Conducted multiple iterations of content placement to find the best balance between readability and visual appeal.
Iterative Design Process
Iterative Design Process
Through testing and competitive analysis, I explored various layout adjustments, focusing on optimal line lengths and spacing to enhance readability.
Through testing and competitive analysis, I explored various layout adjustments, focusing on optimal line lengths and spacing to enhance readability.
Line length comparison across competitors and top news co's.
Line length comparison across competitors and top news co's.
Line length comparison across competitors and top news co's.
Line length comparison across competitors and top news co's.
Line length comparison across competitors and top news co's.
Line length comparison across competitors and top news co's.
Visual Refinements and Design System Development
Visual Refinements and Design System Development
I developed initial components for a design system to ensure consistency across the platform, creating a foundation for future updates.
I developed initial components for a design system to ensure consistency across the platform, creating a foundation for future updates.
I developed initial components for a design system to ensure consistency across the platform, creating a foundation for future updates.
Consistent Design Elements: Introduced cohesive design elements that align with Nintendo’s branding, ensuring a polished and professional look.
Consistent Design Elements: Introduced cohesive design elements that align with Nintendo’s branding, ensuring a polished and professional look.
Consistent Design Elements: Introduced cohesive design elements that align with Nintendo’s branding, ensuring a polished and professional look.
Newsletter Banner Redesign: Refreshed the newsletter banner with vibrant visuals to drive engagement and align with the brand’s tone.
Newsletter Banner Redesign: Refreshed the newsletter banner with vibrant visuals to drive engagement and align with the brand’s tone.
Newsletter Banner Redesign: Refreshed the newsletter banner with vibrant visuals to drive engagement and align with the brand’s tone.
Visual Refinements and Design System Development
Visual Refinements and Design System Development
I developed initial components for a design system to ensure consistency across the platform, creating a foundation for future updates.
I developed initial components for a design system to ensure consistency across the platform, creating a foundation for future updates.
Results
Results
The redesigned Nintendo Supply platform enhances readability and engagement, providing a more enjoyable reading experience for Nintendo fans.
The redesigned Nintendo Supply platform enhances readability and engagement, providing a more enjoyable reading experience for Nintendo fans.
The redesigned Nintendo Supply platform enhances readability and engagement, providing a more enjoyable reading experience for Nintendo fans.
16% increase in average time spent per visit, reflecting improved user engagement.
16% increase in average time spent per visit, reflecting improved user engagement.
Positive feedback on readability improvements and the overall design approach.
Positive feedback on readability improvements and the overall design approach.
A refined visual identity that aligns with Nintendo’s brand and resonates with the audience.
A refined visual identity that aligns with Nintendo’s brand and resonates with the audience.
16% increase in average time spent per visit, reflecting improved user engagement.
Positive feedback on readability improvements and the overall design approach.
A refined visual identity that aligns with Nintendo’s brand and resonates with the audience.
Results
Results
The redesigned Nintendo Supply platform enhances readability and engagement, providing a more enjoyable reading experience for Nintendo fans.
The redesigned Nintendo Supply platform enhances readability and engagement, providing a more enjoyable reading experience for Nintendo fans.
"Adam’s confidence in leading processes independently and collaboratively stands out. His thorough research process consistently led to valuable user feedback being incorporated into our product designs."
Bill New
Product Manager, Nintendo Supply
adam
mccook
Currently splitting my time between Boston and Tampa.
phone: (813) 500-0301
email: adam.c.mccook@gmail.com
adam
mccook
Currently splitting my time between Boston and Tampa.
phone: (813) 500-0301
email: adam.c.mccook@gmail.com
Thanks for stopping by!
Adam McCook 2024
adam
mccook
Currently splitting my time between Boston and Tampa.
phone: (813) 500-0301
email: adam.c.mccook@gmail.com
Thanks for stopping by!
Adam McCook 2024